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Personalize.AI is an AI-driven personalization solution from ZS Associates that dynamically assigns customers to contextual journeys—such as churn prevention, upselling, and cross-selling—using historical and real-time data with multivariate testing.
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Data, science, technology and human ingenuity combined to transform ideas into impact · Personalize.AI dynamically assigns customers to contextual journeys (churn prevention, ups · Multivariate testing across offer types, messaging tone, product selection, creative desig · ZAIDYN Patient components include user enrollment, consent management, engagement and surv
We transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
Healthcare, life sciences, technology, retail, finance, and travel industries
ZS is a global consulting and technology firm turning ideas into impact in healthcare, life sciences, tech, retail, finance, travel and beyond.
End-to-end strategy, implementation, AI and analytics consulting for pharma and healthcare · AI-driven personalization for QSR marketing engagement and loyalty · Accelerating rare disease diagnosis (myasthenia gravis) via direct-to-patient social media · Gen AI customer sentiment and emotion analysis for brand strategy
we partner with our clients from strategy to implementation and beyond.
Management consulting and technology firm
ZS is a management consulting and technology firm that partners with companies to improve life and how we live it.
40-plus offices worldwide
Founded in 1983, ZS has more than 15,000 employees in 40-plus offices worldwide.
ZS built an enterprise data lake for Amgen leveraging Hadoop, AWS and related big data tec · Partners with leading technology and data partners to align ZS capabilities with the tools
A centralized, GMP-compliant, searchable repository leveraging Hadoop, AWS and a wide variety of related big data technologies (an enterprise data lake) that integrates structured and unstructured data in near-real time across Amgen's global operations
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ZS: Global management consulting and technology firm
Personalize.AI dynamically assigns customers to contextual journeys · Churn prevention, upselling, and cross-selling are core use cases · Personalize.AI uses historical and real-time customer data
ZS Associates, Inc.
1983
1560 Sherman Avenue, Evanston, IL 60201, US
more than 15,000 employees
40-plus offices worldwide
Management consulting and technology firm
Healthcare, life sciences, technology, retail, finance, and travel industries
US, IN, GB, CH
ZAIDYN (modular, AI-ready platform)
Data, science, technology and human ingenuity combined to transform ideas into impact
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
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ZS debuted in The Forrester Wave™: Customer Analytics Service Providers, Q2 2023; the report specifically highlighted Personalize.AI's multi-model next-best-action approach and its use of generative AI for personalized emails.
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These tools share a workflow, capability or audience with Personalize. They may complement it rather than replace it, and are not presented as integrations or endorsements.
End-to-end strategy, implementation, AI and analytics consulting for pharma and healthcare clients
ZS is a management consulting and technology firm
Personalize.AI dynamically assigns customers to contextual journeys (churn prevention, upselling, cross-selling) informed by historical and real-time data
Multivariate testing across offer types, messaging tone, product selection, creative design and pricing variations
AI-driven personalization for QSR marketing engagement and loyalty
Accelerating rare disease diagnosis (myasthenia gravis) via direct-to-patient social media outreach and self-assessment
ZS Diagnosis and Treatment Accelerator (formerly ZEBRA by ZS)
ZAIDYN Patient — configurable platform for delivering digital patient experiences
ZAIDYN Patient components include user enrollment, consent management, engagement and survey tools
ZS Atlas Intelligence — AWS-certified generative AI data analysis platform
Gen AI customer sentiment and emotion analysis for brand strategy
Operational excellence (OpEx) transformation programs for pharmaceutical commercial operations
Personalize.AI uses predictive machine learning, real-time experimentation and agile itera · Personalize.AI uses historical and real-time customer data for contextual journeys · Personalize.AI supports churn prevention, upselling and cross-selling
Global management consulting and technology firm
Founded by Andy Zoltners and Prabhakant Sinha
More than 15,000 employees in 40-plus offices worldwide
Partners with companies to improve life and how we live it, connecting data, science, technology and human ingenuity
ZAIDYN® by ZS — modular, AI-ready platform connecting teams with technology and insights
ZAIDYN Medical Affairs Hub helps pharma medical affairs teams fine-tune medical strategies with full regulatory compliance
Generative AI customer review analysis via ZS Atlas Intelligence to identify consumer engagement drivers
AI and machine learning co-pay card fraud detection that flagged 70+ pharmacies tied to $25 million in fraud
Leading companies in healthcare, life sciences and technology
Personalize.AI is an advanced AI-powered platform built on predictive machine learning models, real-time experimentation and agile iteration.
Personalize.AI dynamically assigns each customer to contextually relevant journeys such as churn prevention, upselling and cross-selling, informed by historical and real-time customer data.
Personalize.AI offers multivariate testing that evaluates offer types, messaging tone, product selection, creative design and pricing variations.
AI-driven personalized marketing offers to convert disengaged customers into active repeat visitors for a major U.S. quick-service restaurant chain.
Personalize.AI was used to drive over $100 million in incremental revenue, a more than 6% revenue lift and a 4x return on marketing investments for a QSR client.
