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Crystal Knows

Researched

Crystal Knows is a personality data and pre-meeting intelligence platform providing multi-dimensional profiles across DISC, Big Five, Enneagram, and 16 Personalities. Founded in 2015 in Nashville, it serves sales, hiring, coaching, and management use cases with CRM integrations.

Crystal is headquartered in Nashville. Checked
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Read-only public captures of Crystal Knows’s homepage. Screenshots are dated, never live embeds, and open full-screen.

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Homepage · captured Jul 22, 2026
At a glance

In one minute

Start here for the decision-making essentials: what Crystal Knows does, who it is for, how it is accessed, and the first-party sources behind this profile.

Pricing5 options

Crystal Profile is free forever ($0)

Crystal Premium is $49 per month (billed monthly, cancel anytime)

Sales from $59/mo, Hiring from $49/mo, Coaching from $99/mo

Sales tiers: Basic $59/mo, Pr

Requires a Crystal Knows Business tier plan with CRM features enabled.

Platforms
Web
API accessNot public
FoundedCrystal (Crystal Knows) was founded in 2015.
AvailabilityWeb / remote
LicenseProprietary

Best suited to

Source-backed fit
Sales teams preparing for buyer interactions Hiring professionals evaluating candidate personality data Managers running internal 1:1 and group meetings Marketing teams segmenting contacts into buyer personas HR professionals hiring with rich personality data Used by leading teams for self-discovery and workplace communication
Decision support

Common questions and adoption checks

6 sourced answers

Short answers to the questions buyers and builders commonly ask about Crystal Knows. Each answer cites the shared ledger below, where every source is listed once.

01What does Crystal Knows help with?

Personality assessment platform providing a multi-dimensional profile covering decision-ma · Supports multiple personality frameworks including Big Five, 16 Personalities, Enneagram, · Personality assessment can be completed in approximately ten minutes · Lets users look up people they work with to prepare for interactions

Crystal: The most accurate personality platform on the planet
Ledger citation[1] crystalknows.com
02Who is Crystal Knows intended for?

Used by leading teams for self-discovery and workplace communication · Sales teams, management, marketing professionals, and HR professionals are the target audi · Gathers professional information from publicly available professional social networks, sta · Sales, customer success, and recruiting teams

Used by leading teams for self-discovery and workplace communication
Ledger citation[1] crystalknows.com
03What pricing information is available for Crystal Knows?

Crystal Profile is free forever ($0) · Crystal Premium is $49 per month (billed monthly, cancel anytime) · Sales from $59/mo, Hiring from $49/mo, Coaching from $99/mo; Sales tiers: Basic $59/mo, Pr · Requires a Crystal Knows Business tier p

Crystal: The most accurate personality platform on the planet
Ledger citation[1] crystalknows.com
04Does Crystal Knows document API access?

No public API access is listed in the recorded profile sources.

Predicts personality from unstructured text or PDF resumes via the Crystal API
Ledger citation[2] crystalknows.com/developers/text-analysis
05What integrations does Crystal Knows document?

Google Calendar sync, HubSpot deal sync, and Chrome extension · Crystal integrates with top sales and marketing platforms, including Salesforce and HubSpo · HubSpot CRM integration provides personality insights, communication tips, DISC profiles, · Salesforce CRM integration delivers Crystal personality insights via a managed package, in · MCP Server connects Crystal's personality intelligence to AI tools via the Mod

Google Calendar sync, HubSpot deal sync, and Chrome extension
Ledger citation[3] crystalknows.com/pricing
06What should teams verify before adopting Crystal Knows?

Does not knowingly collect personal information from minors under the age of 18 and will d

Does not knowingly collect personal information from minors under the age of 18 and will delete any such information discovered.
Ledger citation[4] crystalknows.com/data-privacy
Decision guide

Capabilities and operating fit

Sales & CRM

This profile connects the jobs Crystal Knows is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.

Common use cases

  • Pre-meeting intelligence and preparation
  • Sales conversations and buyer persona discovery
  • Hiring prep with personality predictions
  • Coaching reports for workplace communication
  • Team-wide access for interpersonal collaboration
  • Acts as a coach for workplace conversations and interpersonal communication

Access signals

Pricing model
Crystal Profile is free forever ($0) · Crystal Premium is $49 per month (billed monthly, cancel anytime) · Sales from $59/mo, Hiring from $49/mo, Coaching from $99/mo; Sales tiers: Basic $59/mo, Pr · Requires a Crystal Knows Business tier plan with CRM features enabled.
API
Not publicly listed
Source links
19 recorded
Source-backed

Verified facts

Updated July 22, 2026

Each fact points to a recorded source, making it easy to distinguish verified product information from claims that need checking.

Official website

HTTP 200 verified twice

[1]crystalknows.com
First-party description

Crystal: The most accurate personality platform on the planet

[1]crystalknows.com
Source-supported facts

Founded in 2015 by Crystal Project, Inc. · Headquartered in Nashville · Multi-dimensional profile covering decision-making, communication, energy, and work style

[1]crystalknows.com
Capability

Personality assessment platform providing a multi-dimensional profile covering decision-making, communication, energy, and work style

[1]crystalknows.com
Capability

Supports multiple personality frameworks including Big Five, 16 Personalities, Enneagram, and DISC

[1]crystalknows.com
Capability

Personality assessment can be completed in approximately ten minutes

[1]crystalknows.com
Use case

Acts as a coach for workplace conversations and interpersonal communication

[1]crystalknows.com
Capability

Lets users look up people they work with to prepare for interactions

[1]crystalknows.com
View 32 more verified facts
Audience

Used by leading teams for self-discovery and workplace communication

[1]crystalknows.com
Company

Crystal

[3]crystalknows.com/pricing
Use case

Sales conversations, hiring prep, coaching reports, and team access

[3]crystalknows.com/pricing
Pricing

Crystal Profile is free forever ($0)

[3]crystalknows.com/pricing
Pricing

Crystal Premium is $49 per month (billed monthly, cancel anytime)

[3]crystalknows.com/pricing
Pricing

Sales from $59/mo, Hiring from $49/mo, Coaching from $99/mo; Sales tiers: Basic $59/mo, Pro $99/mo, Max $199/mo

[3]crystalknows.com/pricing
Integration

Google Calendar sync, HubSpot deal sync, and Chrome extension

[3]crystalknows.com/pricing
Company

Crystal is a personality data platform that reveals the personality of any B2B prospect so sales teams can know their buyer before they sell.

[9]crystalknows.com/resources/about-us
Founded

Crystal (Crystal Knows) was founded in 2015.

[9]crystalknows.com/resources/about-us
Headquarters

Crystal is headquartered in Nashville.

[9]crystalknows.com/resources/about-us
Integration

Crystal integrates with top sales and marketing platforms, including Salesforce and HubSpot.

[9]crystalknows.com/resources/about-us
Use case

Crystal is a pre-meeting intelligence platform giving business professionals the intelligence needed to prepare for important meetings.

[9]crystalknows.com/resources/about-us
Audience

Sales teams, management, marketing professionals, and HR professionals are the target audiences of Crystal.

[9]crystalknows.com/resources/about-us
Company

Crystal Project, Inc.

[11]crystalknows.com/privacy
Capability

Personality tests and personality profile sharing

[11]crystalknows.com/privacy
Use case

Personality predictions based on public data such as writing style and job experience

[11]crystalknows.com/privacy
Security

Strict internal processes to maintain data in a secure environment

[11]crystalknows.com/privacy
Platform

Web application accessible via www.crystalknows.com

[11]crystalknows.com/privacy
Company

Crystal

[4]crystalknows.com/data-privacy
Security

Collects personal identification information (name, surname, job title, company, position, email address, phone number, communication preferences), professional information from public networks, usage data (IP address, browser type, operati

[4]crystalknows.com/data-privacy
Audience

Gathers professional information from publicly available professional social networks, startup websites, and business consulting websites.

[4]crystalknows.com/data-privacy
Security

May share information with IT, infrastructure, marketing, legal, and payment service providers; customers seeking publicly available professional info; affiliates; as required by law; and in corporate transactions.

[4]crystalknows.com/data-privacy
Limitation

Does not knowingly collect personal information from minors under the age of 18 and will delete any such information discovered.

[4]crystalknows.com/data-privacy
Capability

Predicts personality from unstructured text or PDF resumes via the Crystal API

[2]crystalknows.com/developers/text-analysis
Structured output

Returns structured JSON personality data for each analyzed sample

[2]crystalknows.com/developers/text-analysis
Capability

Maps analyzed content to validated personality frameworks

[2]crystalknows.com/developers/text-analysis
Model

Supports DISC, Big Five, Enneagram, and 16 Personalities frameworks

[2]crystalknows.com/developers/text-analysis
Use case

Targeted use cases include For Sales, For Hiring, and For Coaching

[2]crystalknows.com/developers/text-analysis
Company

Operated by Crystal Project, Inc.

[2]crystalknows.com/developers/text-analysis
Integration

HubSpot CRM integration provides personality insights, communication tips, DISC profiles, behavioral traits, and workflow triggers on contact records.

[5]crystalknows.com/integrations
Integration

Salesforce CRM integration delivers Crystal personality insights via a managed package, including DISC profiles, communication tips, and behavioral traits.

[5]crystalknows.com/integrations
Integration

MCP Server connects Crystal's personality intelligence to AI tools via the Model Context Protocol, compatible with Claude, Cursor, Windsurf, and other MCP-compatible clients.

[5]crystalknows.com/integrations
Practical capabilities

What it helps with

8 documented areas

A concise view of the jobs, capabilities and integrations described in the recorded product sources.

Use case

Pre-meeting intelligence and preparation

Use case

Sales conversations and buyer persona discovery

Use case

Hiring prep with personality predictions

Use case

Coaching reports for workplace communication

Use case

Team-wide access for interpersonal collaboration

Use case

Acts as a coach for workplace conversations and interpersonal communication

Use case

Sales conversations, hiring prep, coaching reports, and team access

Use case

Crystal is a pre-meeting intelligence platform giving business professionals the intellige

Availability

Where it runs and where to get it

Source checked

Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.

Cost / license

Crystal Profile is free forever ($0) · Crystal Premium is $49 per month (billed monthly, cancel anytime) · Sales from $59/mo, Hiring from $49/mo, Coaching from $99/mo; Sales tiers: Basic $59/mo, Pr · Requires a Crystal Knows Business tier plan with CRM features enabled.

Platforms

Web application accessible via www.crystalknows.com
Implementation details

Adoption notes

DeploymentDistributed as a Salesforce managed package installed per org
LicenseNot disclosed by source
Model supportSupports DISC, Big Five, Enneagram, and 16 Personalities frameworks · DISC personality framework (D, I, S, C profile types)
Data controlStrict internal processes to maintain data in a secure environment · Collects personal identification information (name, surname, job title, company, position, · May share information with IT, infrastructure, marketing, legal, and payment service provi · The Crystal MCP Server uses OAuth2 for secure access. · Uses self-serve OAuth2 authentication, with users generating their own client ID and clien
Learning curveIntermediate
Primary use casesPre-meeting intelligence and preparation, Sales conversations and buyer persona discovery, Hiring prep with personality predictions, Coaching reports for workplace communication, Team-wide access for interpersonal collaboration, Acts as a coach for workplace conversations and interpersonal communication, Sales conversations, hiring prep, coaching reports, and team access, Crystal is a pre-meeting intelligence platform giving business professionals the intellige, Personality predictions based on public data such as writing style and job experience, Targeted use cases include For Sales, For Hiring, and For Coaching, Crystal is positioned for Sales, Hiring, and Coaching use cases., Designed for sales, customer success, and recruiting teams to communicate more effectively, Exposes personality insights to any tool that supports the Model Context Protocol., Supporting solution selling strategy, Helping sales reps connect with customers and decision-makers, Team Management

What to verify before adopting

  • Does not knowingly collect personal information from minors under the age of 18 and will d
Evolution and major updates

Crystal Knows timeline

A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.

Research in progress
Scheduled for research

Building a reliable release history.

This profile is being checked for dated releases and material product changes. Nothing appears here until the exact date and event can be verified from a recorded source.

Dated event Short explanation Original source
Citation ledger

Recorded sources

19 unique pages

Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.

  1. 1crystalknows.com 11 facts · 3 answers · Official site
  2. 2crystalknows.com/developers/text-analysis 6 facts · 1 answer · Documentation
  3. 3crystalknows.com/pricing 6 facts · 1 answer · Pricing
  4. 4crystalknows.com/data-privacy 5 facts · 1 answer · Security
  5. 5crystalknows.com/integrations 6 facts · Official site
  6. 6crystalknows.com/integrations/hubspot 6 facts · Official site
  7. 7crystalknows.com/integrations/salesforce 6 facts · Official site
  8. 8crystalknows.com/resource/using-crystal-with-the-challenger-sales-model 6 facts · Official site
  9. 9crystalknows.com/resources/about-us 6 facts · Official site
  10. 10crystalknows.com/integrations/mcp 5 facts · Official site
  11. 11crystalknows.com/privacy 5 facts · Security
  12. 12crystalknows.com/resource/teach-employees-about-their-strengths 4 facts · Official site
  13. 13crystalknows.com/resource/what-sales-reps-should-know-about-inbound-selling 4 facts · Official site
  14. 14crystalknows.com/msa-api 3 facts · Documentation
  15. 15crystalknows.com/resource/elevate-solution-selling-with-personality-data 3 facts · Official site
  16. 16crystalknows.com/resource/pitch-pricing 3 facts · Pricing
  17. 17crystalknows.com/resource/selling-to-international-customers 3 facts · Official site
  18. 18crystalknows.com/resource/enabling-employees-for-growth-and-career-progression 1 fact · Official site
  19. 19crystalknows.com/resource/traits-to-look-for-when-hiring-a-customer-service-representative Official site
Research status87 substantive facts · 19 source pages · quality score 95/100