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Start here for the decision-making essentials: what Hightouch does, who it is for, how it is accessed, and the first-party sources behind this profile.
Usage-based pricing with no Monthly Tracked Users (MTU) limits and no caps on sources, des
Hightouch is an agentic composable CDP that activates warehouse data across 300+ tools for marketing and personalization. It uses AI Decisioning with reinforcement learning, runs on existing data infrastructure, and offers 200+ integrations with enterprise-grade security.
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Short answers to the questions buyers and builders commonly ask about Hightouch. Each answer cites the shared ledger below, where every source is listed once.
Agentic Composable CDP for marketing and personalization · AI Decisioning uses reinforcement learning to recommend the best message, channel, and tim · Reverse ETL: syncs modeled data to sales, support, analytics, and internal tools on a sche · Agentic marketing platform and customer data platform for enterprise teams
Hightouch is an Agentic Composable CDP for marketing and personalization.
Marketers and data teams who build audiences, run campaigns, personalize experiences, and · Enterprise marketing teams · Designed for data teams and engineers setting up components, while also serving marketers · Retailers and advertisers running Facebook/Meta ad campaigns who want to recover conversio
Marketers use those datasets to build audiences, run campaigns, personalize experiences, and measure results.
Launch insight-backed campaigns across performance and lifecycle marketing · Activate customer data across 300+ downstream business tools · QSR / restaurant marketing — drive app engagement, personalize offers, and increase order · Delivers warehouse data to destinations including CRMs, ad platforms, support tools, analy
The fastest way to launch insight-backed campaigns across performance and lifecycle marketing.
Usage-based pricing with no Monthly Tracked Users (MTU) limits and no caps on sources, des
Get charged based on actual usage. No MTU (Monthly Tracked Users) limits, and no caps on sources, destinations, or user seats.
Trigger syncs via REST API, Airflow, Dagster, Prefect, and Mage integrations
You can also trigger syncs with Airflow, Dagster, Prefect, Mage, or the REST API, even though these aren't listed as schedule types.
Hightouch App for Slack alerts customers about sync status, workspace extensions, and appr · 200+ deep integrations across marketing, advertising, sales, and operations · Hightouch MCP server — connects AI assistants like Claude and ChatGPT to build audiences, · Looker extension uses Looker as a modeling method via Looker API 4 credentials (Client ID
The Hightouch App for Slack alerts customers of the Reverse ETL product about the status of their Hightouch syncs, workspace extensions, and important customer actions such as approval requests.
This profile connects the jobs Hightouch is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.
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HTTP 200 verified twice
Hightouch | Customer Data & AI Platform for Marketers (CDP & AI Agents)
Hightouch is an Agentic Composable CDP for marketing and personalization · AI Decisioning uses reinforcement learning to recommend the best message, channel, and tim · Reverse ETL syncs modeled data to sales, support, analytics, and internal tools on a sched
Agentic Composable CDP for marketing and personalization
AI Decisioning uses reinforcement learning to recommend the best message, channel, and timing for each customer
Reverse ETL: syncs modeled data to sales, support, analytics, and internal tools on a schedule or when data changes
Launch insight-backed campaigns across performance and lifecycle marketing
Marketers and data teams who build audiences, run campaigns, personalize experiences, and measure results
Runs on top of the customer's data warehouse so customer data is not copied into a separate system
ISO 27001 certified; SOC 2 and SOC 3 compliant; HIPAA and GDPR compliant
Available with deployment in the EU region and in multiple regions
Operates as Carry Technologies, Inc. dba Hightouch
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.
A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.
Showing the newest updates and meaningful milestones. Open an entry for its summary and source.
Hightouch launched Journey Simulations, letting marketers preview how customers would progress through journeys using historical warehouse data before launching live.
View source [19]Hightouch was named Fivetran's 2022 Ecosystem Partner of the Year, recognized for activating customer data across more than 150 joint customers.
View source [18]Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.
Hightouch App for Slack alerts customers about sync status, workspace extensions, and approval requests
Usage-based pricing with no Monthly Tracked Users (MTU) limits and no caps on sources, destinations, or user seats
Dedicated shared Slack channel, dedicated CSM, white-glove onboarding, dedicated services, and dedicated solutions architect
Agentic marketing platform and customer data platform for enterprise teams
Activate customer data across 300+ downstream business tools
200+ deep integrations across marketing, advertising, sales, and operations
Customer Data Platform (CDP)
Enterprise marketing teams
Sits on top of an organization's existing data infrastructure (data-warehouse-native / composable CDP)
Modernize enterprise marketing with revolutionary data and AI technology
Founded by engineers with prior experience building customer data platforms and AI products
New integrations shipped every week; custom integrations available on request
9,999,990,000+ decisions powered by AI
7,358,710,630,000 records synced
Agentic marketing platform and composable CDP
QSR / restaurant marketing — drive app engagement, personalize offers, and increase order frequency with unified, real-time customer data
No-code audience builder for marketers using all data
Enterprise-grade — connects directly to customer's data warehouse with full data governance and storage control
Series D startup backed by top investors
5+ offices across San Francisco, NYC, London, and more; remote-friendly globally
Trigger syncs via REST API, Airflow, Dagster, Prefect, and Mage integrations
Probabilistic Identity Resolution (pIDR) with incremental config and Strict/Loose confidence thresholds
AI Decisioning — AI-driven marketing decisions that can be written to destination sync payloads
Hightouch MCP server — connects AI assistants like Claude and ChatGPT to build audiences, design journeys, generate creatives, and analyze performance
Performs Reverse ETL by moving trusted warehouse data into operational tools (ad platforms, CRMs, marketing automation, support desks)
Data sources include Snowflake, BigQuery, Databricks, and PostgreSQL; sources can also be files, APIs, or BI tools
Supports five modeling methods: SQL editor, table selector, dbt model selector, Looker, and Sigma
Change data capture (CDC) compares each run to the previous one and only sends new, changed, and removed rows