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Act-On is an AI-driven marketing automation platform from Act-On Software, Inc. that powers the full customer lifecycle through multi-channel campaigns, predictive lead scoring, CRM integrations, and lifecycle marketing for midsize and enterprise organizations.
Start here for the decision-making essentials: what Act-On does, who it is for, how it is accessed, and the first-party sources behind this profile.
Pricing is based on the number of contacts emailed each month, with unlimited inbound cont
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Short answers to the questions buyers and builders commonly ask about Act-On. Each answer cites the shared ledger below, where every source is listed once.
Lifecycle marketing automation with personalized 1:1 journeys across email, web, SMS, soci · Score leads and accounts based on ABM and non-ABM behaviors · Automated welcome campaigns for new customer onboarding · Multichannel lifecycle marketing across webinars, email, social, and SMS
Act-On is a lifecycle marketing automation platform that accelerates revenue growth by empowering businesses to engage prospects and customers across email, web, SMS, social media, and other channels through highly personalized 1:1 journeys driven by intelligent automation.
Automated multi-channel marketing campaigns across email, web, SMS, social media, and dire · Distributed marketing enabling corporate teams to deliver ready-to-use campaigns to franch · Dedicated lifecycle marketing solution for orchestrating personalized journeys at every st · Customer retention through automated onboarding, lifecycle campaigns, and personalized mes
Act-On helps marketers run automated multi-channel marketing campaigns across email, web, SMS, social media, direct mail, and more.
Pricing is based on the number of contacts emailed each month, with unlimited inbound cont
Act-On's pricing model is based on the number of contacts emailed each month. This keeps pricing aligned with actual usage and allows teams to store and collect inbound data (email clicks, website visits, form submissions, etc.) for an unlimited number of contacts in their database.
Data Bridge connector enables sending and receiving data from any API- or webhook-enabled · REST API, webhooks, Data Bridge connectors, and FTP sync for connecting any API- or webhoo
Our Data Bridge connector enables it to send and receive data from any API- or webhook-enabled system, including ERP, product management, financial services platforms, and more.
Native CRM integrations with Salesforce, Dynamics, Sugar, NetSuite, and Zendesk that embed · iPAAS integration with Zapier and Integrately for workflow automation with complex data tr · Bidirectional CRM integrations with Salesforce, Dynamics, Sugar, NetSuite, and Zendesk · iPaaS connectors with Zapier and Integrately for automated workflows with complex data tri
Act-On's integrations with Salesforce, Dynamics, Sugar, NetSuite, and Zendesk embeds its UI directly into your CRM platform, allowing members of other customer-facing teams to understand how a contact or account has been engaging.
SAML-based SSO with Google Workspace, Okta, Microsoft Entra, and Auth0 plus multi-factor a
Act-On supports Google Workspace, Okta, Microsoft Entra, Auth0 and other SAML-based SSO authentication, as well as multi-factor authentication services provided by Google, Microsoft, Authy, Auth0, and others.
This profile connects the jobs Act-On is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.
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Marketing Automation Platform - Act-On
Marketing automation platform by Act-On Software, Inc. · AI-driven marketing automation to create, measure, and refine campaigns · Lifecycle marketing automation with personalized 1:1 journeys across email, web, SMS, soci
Marketing automation platform
Lifecycle marketing automation with personalized 1:1 journeys across email, web, SMS, social media, and other channels driven by intelligent automation
Automated multi-channel marketing campaigns across email, web, SMS, social media, and direct mail with lifecycle orchestration and 1:1 personalization
Distributed marketing enabling corporate teams to deliver ready-to-use campaigns to franchisees, branch offices, agents, and partners
Pricing is based on the number of contacts emailed each month, with unlimited inbound contact data storage
Native CRM integrations with Salesforce, Dynamics, Sugar, NetSuite, and Zendesk that embed Act-On's UI directly into the CRM
iPAAS integration with Zapier and Integrately for workflow automation with complex data triggers and transformations
Data Bridge connector enables sending and receiving data from any API- or webhook-enabled system, including ERP, product management, and financial services platforms
Act-On Software, Inc.
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.
A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.
This profile is being checked for dated releases and material product changes. Nothing appears here until the exact date and event can be verified from a recorded source.
Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.
These tools share a workflow, capability or audience with Act-On. They may complement it rather than replace it, and are not presented as integrations or endorsements.
Act-On Software, Inc.
Dedicated lifecycle marketing solution for orchestrating personalized journeys at every step of a lifecycle
Bidirectional CRM integrations with Salesforce, Dynamics, Sugar, NetSuite, and Zendesk
REST API, webhooks, Data Bridge connectors, and FTP sync for connecting any API- or webhook-enabled system
iPaaS connectors with Zapier and Integrately for automated workflows with complex data triggers
Webinar platforms including Zoom, GoToWebinar, Webex, On24, Demio, and Microsoft Teams
Social media platforms including Oktopost, Hootsuite, Facebook, SocialProof, and Loomly
Ad platforms (Google Ads, LinkedIn Ads, Meta/Facebook Ads) and ABM platforms (DemandBase, 6Sense, Rollworks, ZoomInfo, Terminus)
Score leads and accounts based on ABM and non-ABM behaviors
SAML-based SSO with Google Workspace, Okta, Microsoft Entra, and Auth0 plus multi-factor authentication with Google, Microsoft, Authy, and Auth0
2026 TrustRadius Buyer's Choice Award
Marketing automation platform
Customer retention through automated onboarding, lifecycle campaigns, and personalized messaging
Automated welcome campaigns for new customer onboarding
Multichannel lifecycle marketing across webinars, email, social, and SMS
Event-triggered automated emails for renewals
Supports email, SMS, social, and webinar channels
Act-On
Facebook: https://www.facebook.com/actonsoftware
Twitter/X: https://twitter.com/actonsoftware
Instagram: https://www.instagram.com/actonsoftware/
LinkedIn: https://www.linkedin.com/company/act-on-software-inc./
YouTube: https://www.youtube.com/user/ActOnSoftware
Marketing automation platform for lifecycle marketing · Serves midsize and enterprise organizations · Industries: financial services, manufacturing, professional services, technology
Marketing automation platform for lifecycle marketing
Midsize and enterprise organizations focused on lifecycle marketing
Financial services, manufacturing, professional services, technology, and many other industries
Distributed marketing for franchisees, branch offices, agents and partners
