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Start here for the decision-making essentials: what Braze does, who it is for, how it is accessed, and the first-party sources behind this profile.
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Braze is a SaaS customer engagement platform for cross-channel messaging and journey orchestration. It uses AI-powered decisioning and real-time data activation to personalize lifecycle campaigns via email, SMS, push, WhatsApp, and more, serving brands from startups to global enterprises.
Read-only public captures of Braze’s homepage and verified pricing page. Screenshots are dated, never live embeds, and open full-screen.
Short answers to the questions buyers and builders commonly ask about Braze. Each answer cites the shared ledger below, where every source is listed once.
Braze Data Platform that unifies and activates customer data in real time as fuel for Braz · Action Credits can be used across Email, SMS/MMS, RCS, WhatsApp, LINE, KakaoTalk, Content · Cross-channel messaging across Email, Mobile App Messaging, Web Messaging, SMS/RCS, and Wh · Journey orchestration with drag-and-drop components for branching, delays, audience syncs,
Unify and activate your data in real time as fuel for BrazeAI™ to help anticipate customer behavior and to deliver relevant, impactful experiences
Companies at every stage of growth including startups launching first engagement programs, · Brands in Retail & eCommerce, Financial Services, Travel & Hospitality, Media & Entertainm · Enterprise organizations (1,000+ employees) and SMB organizations (fewer than 1,000 employ · Marketers
Braze supports companies at every stage of growth including startups launching their first engagement programs, to scaling companies meeting expansive growth, to large global enterprises looking for the leading customer engagement platform.
Power customer-centric interactions between consumers and brands in real-time · Optimize Onboarding, Boost Productivity, Improve Acquisitions, Reduce Churn, Increase Enga · AI-assisted 1:1 personalized, automated customer experiences · Customer engagement campaigns across push, email, in-app, and more
Power customer-centric interactions between consumers and brands in real-time.
No free plan offered; companies can explore the platform through trials, startup programs,
Braze does not offer a free plan at this time. Companies can still explore the platform through trials, startup programs, and other tailored entry plans.
High-performance REST API for tracking users, sending messages, exporting data, and more
Braze provides a high-performance REST API to allow you to track users, send messages, export data, and more.
Braze SDK for integrating and activating apps or sites with the Braze platform · Connectivity via lightweight SDKs, modern APIs, cloud data ingestion, and data transformat · Native ad targeting and delivery integrations with Meta, Google, Pinterest, Snapchat, TikT · Braze SDK and related APIs
Developer Guide Integrate and activate your app or site with the Braze SDK.
This profile connects the jobs Braze is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.
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HTTP 200 verified twice
Braze Customer Engagement Platform
Powers customer-centric interactions between consumers and brands in real-time · Braze Data Platform unifies and activates customer data in real time as fuel for BrazeAI t · Supports companies at every stage of growth from startups to large global enterprises
Power customer-centric interactions between consumers and brands in real-time
Braze Data Platform that unifies and activates customer data in real time as fuel for BrazeAI™ to anticipate customer behavior
Companies at every stage of growth including startups launching first engagement programs, scaling companies, and large global enterprises
Action Credits can be used across Email, SMS/MMS, RCS, WhatsApp, LINE, KakaoTalk, Content Cards, Banners, Message Archiving, Audience Sync, Webhooks, and BrazeAI Agent Console™
No free plan offered; companies can explore the platform through trials, startup programs, and other tailored entry plans
24x7x365 customer support available for leading brands
Braze Bonfire community network connecting more than 4,500 marketers for sharing ideas on migrations, strategy, and optimization
High-performance REST API for tracking users, sending messages, exporting data, and more
Braze SDK for integrating and activating apps or sites with the Braze platform
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.
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Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.
These tools share a workflow, capability or audience with Braze. They may complement it rather than replace it, and are not presented as integrations or endorsements.
Cross-channel messaging across Email, Mobile App Messaging, Web Messaging, SMS/RCS, and WhatsApp
Journey orchestration with drag-and-drop components for branching, delays, audience syncs, and messaging
Optimize Onboarding, Boost Productivity, Improve Acquisitions, Reduce Churn, Increase Engagement
Brands in Retail & eCommerce, Financial Services, Travel & Hospitality, Media & Entertainment, Sports, Gaming, On Demand, and QSR industries
Enterprise organizations (1,000+ employees) and SMB organizations (fewer than 1,000 employees)
Connectivity via lightweight SDKs, modern APIs, cloud data ingestion, and data transformation to digital properties, data warehouses, and backend systems
Native ad targeting and delivery integrations with Meta, Google, Pinterest, Snapchat, TikTok, and Criteo
Real-time data processing in a CDP-less environment, activating data directly from data warehouse, app, website, and other third-party technologies
Named a Leader in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Named a Leader in the IDC MarketScape Worldwide Omni-Channel Marketing Platforms for B2C Enterprises and SMB Organizations (2023)
Support Overview, Professional Services, and Customer Success programs
Braze SDK and related APIs
Each SDK is hosted in its own public GitHub repository with fully buildable sample apps
Web, iOS, Android (plus other integrations)
Braze developer community
AI-powered customer engagement with personalized content and journey optimization
AI-assisted 1:1 personalized, automated customer experiences
Marketers
Customer engagement campaigns across push, email, in-app, and more
Activation, Monetization, and Retention
Multi-channel messaging support: Email, In-App, Push, SMS
Marketing teams
Arabic, Brazilian Portuguese, French, Japanese, Korean
AI-powered experiences via BrazeAI, with the addition of AI decisioning from OfferFit, to deliver the next best experience for each individual customer
Data activation and cross-channel journey orchestration through an intuitive interface with comprehensive data access
Power customer-centric interactions between consumers and brands in real-time
Multichannel Marketing Hub (as categorized in the 2025 Gartner Magic Quadrant)
Named a Leader in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs for the third consecutive year
