Start here for the decision-making essentials: what The Trade Desk does, who it is for, how it is accessed, and the first-party sources behind this profile.
PricingCurrent signal
See official pricing
Platforms
Web
API accessNot public
Founded2009, by co-founders Jeff Green and Dave Pickles.
AvailabilityWeb / remote
LicenseUID2 (Unified ID 2.0) is an open-source identifier for the entire ecosystem
Best suited to
Source-backed fit
Advertisers and advertising agencies running omnichannel campaigns Pharma and healthcare advertisers needing in-platform measurement and… Publishers seeking direct access to omnichannel demand through OpenPath Strategists, optimizers, and innovators in programmatic advertising Advertisers / ad buyers
Advertisers and advertising agencies (demand side of the digital…
Decision support
Common questions and adoption checks
6 sourced answers
Short answers to the questions buyers and builders commonly ask about The Trade Desk. Each answer cites the shared ledger below, where every source is listed once.
01What does The Trade Desk say it can do?
Omnichannel advertising platform for brand building and performance marketing · Operates as a Demand Side Platform (DSP) providing technology that helps advertisers and t · Omnichannel platform for brand building and performance marketing · AI assistance via Koa Agents
From brand building to performance marketing, our omnichannel platform was built with one goal: helping you reach yours.
Advertisers / ad buyers · Advertisers and advertising agencies (demand side of the digital advertising marketplace). · Publishers seeking direct access to omnichannel demand from brands and agencies. · Strategists, optimizers, and innovators shaping the future of programmatic advertising
The Trade Desk™ is a technology company that empowers buyers of advertising.
Pharma / healthcare advertising with in-platform measurement and optimization · Omnichannel digital advertising campaign management for brand building and performance mar · Smart and simplified media planning and buying · Retail media activation through a marketplace of retail data partners
The enhancements give pharma advertisers more granular insights into campaign performance and new ways to apply those insights to media optimization and decisioning.
Integrations with major data, inventory, and publisher partners · Veeva Crossix (healthcare analytics and measurement) · IQVIA Digital (healthcare analytics and measurement) · Marketplace of retail data partners for retail media
Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities
This profile connects the jobs The Trade Desk is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.
Common use cases
Omnichannel digital advertising campaign management for brand building and performance mar
Pharma and healthcare advertising with granular measurement insights and media optimizatio
Smart and simplified media planning and buying
Retail media activation through a marketplace of retail data partners
Cookieless identity resolution using UID2 and EUID across activation and measurement
Pharma / healthcare advertising with in-platform measurement and optimization
Each fact points to a recorded source, making it easy to distinguish verified product information from claims that need checking.
Official website
HTTP 200 verified twice
First-party description
An objectively better way to advertise
Source-supported facts
Company name: The Trade Desk · Headquartered in Ventura, CA, USA with a UK office in London · Founded in 2009 by co-founders Jeff Green and Dave Pickles
Company
The Trade Desk
Capability
Omnichannel advertising platform for brand building and performance marketing
Audience
Advertisers / ad buyers
Platform
Self-service, cloud-based digital advertising platform
Deployment
Cloud-based (self-service)
View 32 more verified facts
Application type
Digital advertising campaign management across ad formats and devices
Integration
Integrations with major data, inventory, and publisher partners
Integration
Veeva Crossix (healthcare analytics and measurement)
Practical capabilities
What it helps with
8 documented areas
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
Use case
Omnichannel digital advertising campaign management for brand building and performance mar
Use case
Pharma and healthcare advertising with granular measurement insights and media optimizatio
Use case
Smart and simplified media planning and buying
Use case
Retail media activation through a marketplace of retail data partners
Use case
Cookieless identity resolution using UID2 and EUID across activation and measurement
Use case
Pharma / healthcare advertising with in-platform measurement and optimization
Capability
Omnichannel advertising platform for brand building and performance marketing
Capability
Operates as a Demand Side Platform (DSP) providing technology that helps advertisers and t
Availability
Where it runs and where to get it
Source checked
Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.
Cost / license
See official pricingUID2 (Unified ID 2.0) is an open-source identifier for the entire ecosystemUID2 (Unified ID 2.0) is an open-source identifier for the digital advertising ecosystemUID2 is an open-source identifier for the entire advertising ecosystemUID2 is an open-source identifier for the entire ecosystemUnified ID 2.0 (UID2) is an open-source identifier for the entire advertising ecosystemUID2 is an open-source identifier for the advertising ecosystem
Application types
Digital advertising campaign management across ad formats and devicesDemand-side platform for programmatic advertising
Origin
IPO in 2016; IPO on the public markets followed the 2009 founding.
Platforms
Self-service, cloud-based digital advertising platformOpenPath — gives publishers direct, transparent access to omnichannel demand and bid data
Implementation details
Adoption notes
DeploymentCloud-based (self-service)
LicenseUID2 is an open-source identifier for the entire ecosystem
Model supportIndustry-leading AI that analyzes up to 15 million ad opportunities each second for real-t · Koa — AI engine analyzing more than 20 million ad impressions every second in real time
Data controlInformation Security Program based on industry standards protecting confidentiality, integ
Learning curveIntermediate
Primary use casesOmnichannel digital advertising campaign management for brand building and performance mar, Pharma and healthcare advertising with granular measurement insights and media optimizatio, Smart and simplified media planning and buying, Retail media activation through a marketplace of retail data partners, Cookieless identity resolution using UID2 and EUID across activation and measurement, Pharma / healthcare advertising with in-platform measurement and optimization
What to verify before adopting
Evolution and major updates
The Trade Desk timeline
A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.
1 dated update
Latest first · exact dates
Showing the newest updates and meaningful milestones. Open an entry for its summary and source.
Release note
The Trade Desk reports second quarter 2026 financial results
Open details
The Trade Desk reported Q2 2026 revenue of $715 million (up 3% YoY) and Adjusted EBITDA of $241 million. The release highlighted expanded travel/hospitality integrations, Netflix joining Sellers and Publishers 500+, and new executive and board appointments.
Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.
These tools share a workflow, capability or audience with The Trade Desk. They may complement it rather than replace it, and are not presented as integrations or endorsements.
IQVIA Digital (healthcare analytics and measurement)
Api
Enterprise APIs enable custom development on top of the platform
Security
Information Security Program based on industry standards protecting confidentiality, integrity, and availability
Headquarters
Ventura, CA, USA
Geographic scope
Offices across North America, Europe, and Asia Pacific
Use case
Pharma / healthcare advertising with in-platform measurement and optimization
Social
Official profiles on Facebook, LinkedIn, Instagram, and X (Twitter)
Capability
Operates as a Demand Side Platform (DSP) providing technology that helps advertisers and their advertising agencies manage digital advertising campaigns across channels such as websites, apps, audio, smart TVs, and other video.
Use case
Omnichannel digital advertising campaign management for brand building and performance marketing.
Audience
Advertisers and advertising agencies (demand side of the digital advertising marketplace).
Audience
Publishers seeking direct access to omnichannel demand from brands and agencies.
Platform
OpenPath — gives publishers direct, transparent access to omnichannel demand and bid data from advertiser partners.
Company
The Trade Desk, Inc. — a publicly traded Demand Side Platform for media buying.
Headquarters
Global HQ at 42 N. Chestnut St, Ventura, CA 93001, USA; EEA/UK office: The UK Trade Desk Ltd., 10th Floor, 1 Bartholomew Close, London EC1A 7BL, United Kingdom.
Founded
2009, by co-founders Jeff Green and Dave Pickles.
Origin
IPO in 2016; IPO on the public markets followed the 2009 founding.
Jurisdiction
Headquartered in the United States with a UK entity serving the EEA and Switzerland; data may be transferred from the country of origin to the US or other countries under a valid legal framework.
Distribution
Operates across 24 markets worldwide.
Company
The Trade Desk
Application type
Demand-side platform for programmatic advertising
Capability
Omnichannel platform for brand building and performance marketing
Capability
AI assistance via Koa Agents
Capability
Zuma: the next evolution of the Kokai platform
Capability
Identity solutions including Unified ID 2.0 (UID2) and European Unified ID (EUID) without third-party cookies
Capability
Cross-device graph providing a unified view of customers for omnichannel campaigns
Use case
Smart and simplified media planning and buying
Use case
Retail media activation through a marketplace of retail data partners
Audience
Strategists, optimizers, and innovators shaping the future of programmatic advertising
Integration
Marketplace of retail data partners for retail media
Writing & marketing · ToolAdRollAdRoll is a web-based ecommerce marketing and programmatic advertising platform from NextRoll that helps D2C and B2B brands run multichannel campaigns, account-based marketing, and AI-powered full-funnel advertising across display, video, social, and connected TV.Also mapped to Writing & marketing
Writing & marketing · ToolAdzoomaFree PPC software to audit Google Ads, track budgets, optimise campaigns, and scale performance. Adzooma’s all-in-one PPC management platform.Also mapped to Writing & marketing
Writing & marketing · ToolAnswerThePublicAnswerThePublic is a web-based keyword research SaaS tool by Neil Patel, part of NP Digital, that surfaces real questions people ask via search engine auto-suggest data and adds insight to digital PR and content strategies, with a free tier and paid plans.Also mapped to Writing & marketing
Writing & marketing · ToolAprimoAprimo is a cloud-based agentic digital asset management and content operations platform with AI-powered features, workflow automation, marketing planning, and spend management. It serves large, regulated Fortune 500 enterprises across 50+ countries, with deep integrations and industry-specific compliance.Also mapped to Writing & marketing
