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AI assistants · Tool
Roof AI
ResearchedRoof AI is a conversational AI assistant built specifically for real estate brokerages. It converts website visitors into qualified leads via natural language property search, 24/7 AI conversations, and integrations with CRM, MLS, and company data.
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In one minute
Start here for the decision-making essentials: what Roof AI does, who it is for, how it is accessed, and the first-party sources behind this profile.
Pricing6 options
Free tier available
pricing page accessible
Offers a free option to get started
Pricing page available
sales contact offered
Free option available
Platforms
Web
API accessNot public
Founded2016
AvailabilityWeb / remote
LicenseProprietary
Best suited to
Source-backed fit Enterprise real estate brokerages Real estate teams seeking automated lead capture Brokerages wanting 24/7 website lead qualification Real estate brokerages and teams Real estate teams and brokerages Teams and brokerages in real estate
Decision support
6 sourced answersCommon questions and adoption checks
Short answers to the questions buyers and builders commonly ask about Roof AI. Each answer cites the shared ledger below, where every source is listed once.
01What does Roof AI say it can do?
Converts real estate website visitors into qualified leads via an AI assistant · Natural language property search · 24/7 AI conversations that qualify intent, validate contact info, and capture lead details · Captures leads, routes them, and connects tools; provides routing and reporting
Transform your real estate website into a lead engine that converts visitors into customers.
02Who is Roof AI intended for?
Enterprise real estate brokerages · Real estate brokerages and teams · Real estate teams and brokerages · Teams and brokerages in real estate
Understand our pricing methodology for enterprise real estate brokerages
03What use cases does Roof AI describe?
Real estate-specific AI chat assistant (not a generic chatbot) trained on local real estat · Turns listing traffic into showing requests automatically, designed for real estate teams · Engages visitors to qualify leads, books appointments, nurtures clients with timely outrea · Turn listing traffic into showing requests automatically for teams and brokerages
AI built for real estate Trained on local real estate – not just another generic chatbot
04What should teams verify before adopting Roof AI?
The Free plan is capped at 5 leads per month; the lead count resets on the first day of ea · Add-ons such as Mortgage are only available on paid tiers, not on the Free plan. · The Free tier is limited to 5 leads per month · Subdomains are not supported; each subdomain requires a separate install
Your lead count resets on the first day of each month.
05What pricing information is available for Roof AI?
Free tier available; pricing page accessible · Offers a free option to get started · Pricing page available; sales contact offered · Free option available
Start for free
06What integrations does Roof AI document?
Integrates with CRM, MLS, and company data; can route leads to agents via email or direct · Integrates with CRM, MLS, and company data to personalize the assistant. · CRM, MLS, and company data integrations · CRM, MLS, and company data
Integrations Personalize with your CRM, MLS and company data
Decision guide
AI assistantsCapabilities and operating fit
This profile connects the jobs Roof AI is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.
Common use cases
- Converting real estate website visitors into qualified leads
- Turning listing traffic into showing requests automatically
- Natural language property search for buyers
- Scheduling bookings and connecting leads with agents
- Nurturing clients with timely outreach and intelligent follow-up
- Real estate-specific AI chat assistant (not a generic chatbot) trained on local real estat
Topics mapped
Verified capabilities
- Converts real estate website visitors into qualified leads via an AI assistant
- Natural language property search
- 24/7 AI conversations that qualify intent, validate contact info, and capture lead details
- Captures leads, routes them, and connects tools; provides routing and reporting
- Allows configuration of an assistant's behavior and performance
- Provides conversational Artificial Intelligence solutions and customer service and marketi
- Natural language search that helps buyers find properties in their own words, plus real-ti
- Natural language search that helps buyers find properties in their own words
Recorded integrations
Integrates with CRM, MLS, and company data; can route leads to agents via email or direct Integrates with CRM, MLS, and company data to personalize the assistant.CRM, MLS, and company data integrationsCRM, MLS, and company dataUses Stripe for invoicing and paymentsIntegrates with CRM, MLS, and company dataSupports signup via email/password or Google account.
Intended audiences
Access signals
- Pricing model
- Free tier available; pricing page accessible · Offers a free option to get started · Pricing page available; sales contact offered · Free option available
- API
- Not publicly listed
- Source links
- 17 recorded
Source-backed
Updated July 22, 2026Verified facts
Each fact points to a recorded source, making it easy to distinguish verified product information from claims that need checking.
Roof AI - Convert real estate leads
Roof AI is an AI assistant built for real estate, not a generic chatbot · Converts real estate website visitors into qualified leads 24/7 · Offers natural language property search
Converts real estate website visitors into qualified leads via an AI assistant
Natural language property search
24/7 AI conversations that qualify intent, validate contact info, and capture lead details
Integrates with CRM, MLS, and company data; can route leads to agents via email or direct CRM integration
Free tier available; pricing page accessible
View 32 more verified facts
Enterprise real estate brokerages
Real estate-specific AI chat assistant (not a generic chatbot) trained on local real estate to answer property, neighborhood, school, and area questions and capture leads 24/7
Roof AI Inc.
Offers a free option to get started
Pricing page available; sales contact offered
Captures leads, routes them, and connects tools; provides routing and reporting
Allows configuration of an assistant's behavior and performance
Provides documentation on how it protects data, privacy, and compliance
Roof AI Inc., a Canadian registered company located at 3 Place Ville Marie Suite 400, Montreal, Quebec, Canada (federal corporation number 928923-2).
Provides conversational Artificial Intelligence solutions and customer service and marketing bots.
Natural language search that helps buyers find properties in their own words, plus real-time AI conversations to educate and engage visitors.
Turns listing traffic into showing requests automatically, designed for real estate teams and brokerages.
Integrates with CRM, MLS, and company data to personalize the assistant.
Engages visitors to qualify leads, books appointments, nurtures clients with timely outreach, and follows up intelligently to close the loop on every lead.
Natural language search that helps buyers find properties in their own words
AI conversations that educate and engage visitors in real-time
Turn listing traffic into showing requests automatically for teams and brokerages
CRM, MLS, and company data integrations
Michel Moubarak is Co-founder & VP of Growth
Free option available
2016
Real estate brokerages and teams
Automating client engagement, lead conversion, appointment booking, and follow-up for real estate brokerages
Natural language property search enabling buyers to find properties in their own words
AI-powered real-time conversations to educate and engage website visitors
CRM, MLS, and company data integrations
Natural Language Search
AI Conversations
CRM, MLS, and company data
Real estate teams and brokerages
Turn listing traffic into showing requests automatically
Free start option available (with paid sales conversation)
Practical capabilities
8 documented areasWhat it helps with
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
Converting real estate website visitors into qualified leads
Turning listing traffic into showing requests automatically
Natural language property search for buyers
Scheduling bookings and connecting leads with agents
Nurturing clients with timely outreach and intelligent follow-up
Real estate-specific AI chat assistant (not a generic chatbot) trained on local real estat
Turns listing traffic into showing requests automatically, designed for real estate teams
Engages visitors to qualify leads, books appointments, nurtures clients with timely outrea
Availability
Source checkedWhere it runs and where to get it
Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.
Cost / license
Free tier available; pricing page accessible · Offers a free option to get started · Pricing page available; sales contact offered · Free option available
Platforms
Available tiers: Core, Intelligence, and Full serviceWebsite widget that embeds on a brokerage's siteDeploys to websites via a single-line JavaScript snippet pasted into the site's global hea
Adoption notes
DeploymentRuns site-wide by default across all pages of the configured domain, with optional page ex · Installed via a script tag on the customer's website
LicenseNot disclosed by source
Model supportNot disclosed by source
Data controlProvides documentation on how it protects data, privacy, and compliance · Customer data may be transferred to and stored in the United States.
Learning curveIntermediate
Primary use casesConverting real estate website visitors into qualified leads, Turning listing traffic into showing requests automatically, Natural language property search for buyers, Scheduling bookings and connecting leads with agents, Nurturing clients with timely outreach and intelligent follow-up, Real estate-specific AI chat assistant (not a generic chatbot) trained on local real estat, Turns listing traffic into showing requests automatically, designed for real estate teams, Engages visitors to qualify leads, books appointments, nurtures clients with timely outrea, Turn listing traffic into showing requests automatically for teams and brokerages, Automating client engagement, lead conversion, appointment booking, and follow-up for real, Turn listing traffic into showing requests automatically, Turn website visitors into qualified leads, Schedule bookings and connect leads with agents, Roof AI targets the real estate industry, with paid plans adding a real estate knowledge b, Turning property listing traffic into showing requests automatically
What to verify before adopting
- The Free plan is capped at 5 leads per month; the lead count resets on the first day of ea
- Add-ons such as Mortgage are only available on paid tiers, not on the Free plan.
- The Free tier is limited to 5 leads per month
- Subdomains are not supported; each subdomain requires a separate install
Evolution and major updates
Research in progressRoof AI timeline
A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.
Scheduled for research
Building a reliable release history.
This profile is being checked for dated releases and material product changes. Nothing appears here until the exact date and event can be verified from a recorded source.
Dated event Short explanation Original source
Citation ledger
17 unique pagesRecorded sources
Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.
- 1roofai.com 9 facts · 3 answers · Official site
- 2roofai.com/blog-ctg/partner 6 facts · 4 answers · Official site
- 3roofai.com/customers 6 facts · 3 answers · Official site
- 4roofai.com/legal/privacy-policy 6 facts · 3 answers · Security
- 5roofai.com/features 6 facts · 2 answers · Official site
- 6roofai.com/help 6 facts · 2 answers · Official site
- 7roofai.com/blog 6 facts · 1 answer · Official site
- 8roofai.com/help/branding 6 facts · 1 answer · Official site
- 9roofai.com/help/free-plan-faq 6 facts · 1 answer · Official site
- 10roofai.com/help/which-plan-is-right-for-me 6 facts · 1 answer · Official site
- 11roofai.com/blog-ctg/guide 6 facts · Official site
- 12roofai.com/help-ctg/plans-billing 6 facts · Pricing
- 13roofai.com/help/billing-faq-paid-plans 6 facts · Pricing
- 14roofai.com/help/first-steps 6 facts · Official site
- 15roofai.com/help/how-to-sign-up 6 facts · Official site
- 16roofai.com/pricing 2 facts · 2 answers · Pricing
- 17roofai.com/help/data-storage 2 facts · Official site
Research status95 substantive facts · 17 source pages · quality score 95/100
Connected directory
Semantic matchesExplore related solutions
These tools share a workflow, capability or audience with Roof AI. They may complement it rather than replace it, and are not presented as integrations or endorsements.
