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Perpetua

Researched

Perpetua provides eCommerce advertising software and managed services for marketplaces including Amazon, Walmart, and Instacart, plus Amazon DSP, OTT, and Google ads. It delivers always-on optimization and intelligence tools to scale growth.

36 Maplewood Avenue, Portsmouth, NH, 03801 Checked Follow updates
Official websiteVisit website
Official site snapshots

See the official site at a glance

Read-only public captures of Perpetua’s homepage. Screenshots are dated, never live embeds, and open full-screen.

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Homepage · captured Jul 21, 2026
1 earlier capture
At a glance

In one minute

Start here for the decision-making essentials: what Perpetua does, who it is for, how it is accessed, and the first-party sources behind this profile.

PricingCurrent signal

See official pricing

Platforms
Amazon, Walmart, and other marketplacesAmazon AdsAmazon and Instacart
API accessNot public
FoundedNot disclosed by source
AvailabilityWeb / remote
LicenseProprietary

Best suited to

Source-backed fit
Technology startups and large CPG brands Sellers, brands, and agencies looking to grow online Online sellers needing marketplace advertising optimization Sellers, brands, and agencies
Decision support

Common questions and adoption checks

6 sourced answers

Short answers to the questions buyers and builders commonly ask about Perpetua. Each answer cites the shared ledger below, where every source is listed once.

01What does Perpetua say it can do?

Marketplace Advertising Optimization · Display Advertising · Video Advertising · Always-on optimization for Amazon Ads that saves time and reduces the cost of advertising.

Marketplace Advertising Optimization
Ledger citations[1] perpetua.io[4] perpetua.io/privacy[2] perpetua.io/about-us
02Who is Perpetua intended for?

Technology startups and large CPG brands · Sellers, brands, and agencies

Whether you're a technology startup or a large CPG brand
Ledger citations[2] perpetua.io/about-us[3] perpetua.io/blog
03What use cases does Perpetua describe?

Advertising optimization to unlock predictable, sustainable growth for online sellers · eCommerce advertising

building advertising tools that unlock predictable, sustainable growth for anyone who sells online
Ledger citations[2] perpetua.io/about-us[3] perpetua.io/blog
04What integrations does Perpetua document?

Amazon DSP, OTT, and Google ads channels · Amazon PPC Software

solutions for Amazon DSP, OTT and Google ads.
Ledger citations[1] perpetua.io[3] perpetua.io/blog
05How can Perpetua be deployed or accessed?

Web-based service accessed via websites; automatically collects technical data including I

IP address, log-in data, browser type, time zone setting and location and plug-in types when you interact with our websites. We also collect data through cookies.
Ledger citation[4] perpetua.io/privacy
06What security or data-control information does Perpetua publish?

Commits to protecting personal data in accordance with applicable data privacy laws and in

Flywheel respects your privacy and we are committed to protecting your personal data in accordance with applicable data privacy laws and our internal policies.
Ledger citation[4] perpetua.io/privacy
Decision guide

Capabilities and operating fit

Amazon PPC Tools

This profile connects the jobs Perpetua is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.

Common use cases

  • Marketplace Advertising Optimization on Amazon, Walmart, and other marketplaces
  • Display Advertising and Video Advertising across channels
  • Amazon PPC Software management and always-on optimization
  • Scaling growth with advertising tools that unlock predictable, sustainable growth for anyo
  • Advertising optimization to unlock predictable, sustainable growth for online sellers
  • eCommerce advertising

Access signals

Pricing model
See official pricing
API
Not publicly listed
Source links
4 recorded
Source-backed

Verified facts

Updated July 28, 2026

Each fact points to a recorded source, making it easy to distinguish verified product information from claims that need checking.

Official website

HTTP 200 verified twice

First-party description

eCommerce Advertising Software | Perpetua

Source-supported facts

Perpetua provides eCommerce advertising software and managed services for marketplaces inc · Executes impactful advertising optimization strategies on Amazon, Walmart, and other marke · Provides Marketplace Advertising Optimization, Display Advertising, and Video Advertising

Company

Perpetua provides eCommerce advertising software and managed services for marketplaces and additional ad channels.

Platform

Amazon, Walmart, and other marketplaces

Integration

Amazon DSP, OTT, and Google ads channels

Capability

Marketplace Advertising Optimization

Capability

Display Advertising

View 20 more verified facts
Capability

Video Advertising

Capability

Always-on optimization for Amazon Ads that saves time and reduces the cost of advertising.

[4]perpetua.io/privacy
Platform

Amazon Ads

[4]perpetua.io/privacy
Company

Operated by Flywheel Digital Limited and/or its affiliates ("Flywheel").

[4]perpetua.io/privacy
Security

Commits to protecting personal data in accordance with applicable data privacy laws and internal policies.

[4]perpetua.io/privacy
Deployment

Web-based service accessed via websites; automatically collects technical data including IP address, log-in data, browser type, time zone setting, location and plug-in types, and uses cookies.

[4]perpetua.io/privacy
Release date

Privacy Policy last updated on 06 August 2025.

[4]perpetua.io/privacy
Capability

eCommerce advertising optimization and intelligence software

[2]perpetua.io/about-us
Platform

Amazon and Instacart

[2]perpetua.io/about-us
Audience

Technology startups and large CPG brands

[2]perpetua.io/about-us
Use case

Advertising optimization to unlock predictable, sustainable growth for online sellers

[2]perpetua.io/about-us
Company

11 Amazon Marketplaces, 7 office locations, +1M optimizations per day, +440k ASINs advertised

[2]perpetua.io/about-us
Headquarters

36 Maplewood Avenue, Portsmouth, NH, 03801

[2]perpetua.io/about-us
Use case

eCommerce advertising

[3]perpetua.io/blog
Audience

Sellers, brands, and agencies

[3]perpetua.io/blog
Company

Perpetua

[3]perpetua.io/blog
Headquarters

36 Maplewood Ave, Portsmouth, NH 03801

[3]perpetua.io/blog
Integration

Amazon PPC Software

[3]perpetua.io/blog
Official website

HTTP 200 verified

Practical capabilities

What it helps with

8 documented areas

A concise view of the jobs, capabilities and integrations described in the recorded product sources.

Use case

Marketplace Advertising Optimization on Amazon, Walmart, and other marketplaces

Use case

Display Advertising and Video Advertising across channels

Use case

Amazon PPC Software management and always-on optimization

Use case

Scaling growth with advertising tools that unlock predictable, sustainable growth for anyo

Use case

Advertising optimization to unlock predictable, sustainable growth for online sellers

Use case

eCommerce advertising

Capability

Display Advertising

Capability

Video Advertising

Availability

Where it runs and where to get it

Source checked

Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.

Cost / license

See official pricing

Platforms

Amazon, Walmart, and other marketplacesAmazon AdsAmazon and Instacart
Implementation details

Adoption notes

DeploymentWeb-based service accessed via websites; automatically collects technical data including I
LicenseNot disclosed by source
Model supportNot disclosed by source
Data controlCommits to protecting personal data in accordance with applicable data privacy laws and in
Learning curveIntermediate
Primary use casesMarketplace Advertising Optimization on Amazon, Walmart, and other marketplaces, Display Advertising and Video Advertising across channels, Amazon PPC Software management and always-on optimization, Scaling growth with advertising tools that unlock predictable, sustainable growth for anyo, Advertising optimization to unlock predictable, sustainable growth for online sellers, eCommerce advertising

What to verify before adopting

    Evolution and major updates

    Perpetua timeline

    A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.

    1 dated update
    Latest first · exact dates

    Showing the newest updates and meaningful milestones. Open an entry for its summary and source.

    1. Release note

      Published branded-traffic strategy guide for Amazon Sponsored Ads

      Open details

      Perpetua published a strategy article advising Amazon advertisers to balance brand-defense Sponsored Ads against organic cannibalization, prioritizing ASINs that complement hero products or protect premium lines.

      View source [5]
    Citation ledger

    Recorded sources

    5 unique pages

    Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.

    1. 1perpetua.io 10 facts · 2 answers · Official site
    2. 2perpetua.io/about-us 6 facts · 3 answers · Official site
    3. 3perpetua.io/blog 6 facts · 3 answers · Official site
    4. 4perpetua.io/privacy 6 facts · 3 answers · Security
    5. 5perpetua.io/blog-branded-traffic-strategy-amazon-ads 1 milestone
    Research status26 substantive facts · 4 source pages · quality score 98/100