HTTP 200 verified twice
Image generation · Tool
Luma Dream Machine
ResearchedLuma AI's creative platform powers image and video generation through Luma Agents that plan, generate, iterate, and refine work with full context. It offers professional workflows, API access, and models like Ray3.2 and Uni-1.1 serving 30M+ users.
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In one minute
Start here for the decision-making essentials: what Luma Dream Machine does, who it is for, how it is accessed, and the first-party sources behind this profile.
Pricing4 options
Plus plan: $30/month or $300 billed yearly, includes 10,000 credits
Pro plan: $90/month or $900 billed yearly, includes 40,000 credits and 4x usage with Luma
Ultra plan: $300/month or $3,000 billed yearly, includes 150,000 credits and 15x usage wit
Build plan: pay per image/video, no commitment, ideal for prototyping and early production
Platforms
API access available
API accessNot public
FoundedNot disclosed by source
AvailabilityWeb / remote
LicenseProprietary
Best suited to
Source-backed fit Professional creative teams and workflows Enterprise customers needing custom fine-tuning Production pipelines requiring API access Global creative community of 30M+ users Designed for professional creative workflows and teams Luma serves enterprise customers in addition to general users
Decision support
6 sourced answersCommon questions and adoption checks
Short answers to the questions buyers and builders commonly ask about Luma Dream Machine. Each answer cites the shared ledger below, where every source is listed once.
01What does Luma Dream Machine say it can do?
Creative agents that plan, generate, iterate, and refine with full context across every st · Supports Text-to-Video, Image-to-Video, Video-to-Video, and Reframe generation across mult · State-of-the-art image and video generation APIs for creative products, workflows, and pro · Multi-Keyframe feature allows setting up to 16 keyframes inside a single video clip.
Luma Agents are the force multiplier for your team. They plan, generate, iterate, and refine with full context across every stage of creative work.
02Who is Luma Dream Machine intended for?
Designed for professional creative workflows and teams · Luma serves enterprise customers in addition to general users · 30M+ users worldwide · Enterprise creative teams needing professional, scalable production workflows
Designed for Professional Creative Workflows
03What use cases does Luma Dream Machine describe?
Create polished lifestyle and hero shots for e-commerce, social, and marketplaces · Localize videos into multiple languages with natural voiceovers and synced visuals · Turn podcast audio into engaging video clips with captions, visuals, and B-roll · AI image generation
Create polished lifestyle and hero shots for e-commerce, social, and marketplaces, in every format you need.
04What pricing information is available for Luma Dream Machine?
Plus plan: $30/month or $300 billed yearly, includes 10,000 credits · Pro plan: $90/month or $900 billed yearly, includes 40,000 credits and 4x usage with Luma · Ultra plan: $300/month or $3,000 billed yearly, includes 150,000 credits and 15x usage wit · Build plan: pay per image/video, no commitment, ideal for prototyping and early production
Plus $30 /month $300 billed yearly
05Does Luma Dream Machine document API access?
Offers an API as part of its product offering · Luma offers an API · API offerings including Uni-1.1 API and Ray3.2 API · Yes, API offered as a product line
Product Pricing API Enterprise
06What integrations does Luma Dream Machine document?
Discord is supported as a user communication channel
when you contact us via our website, applications, or on Discord with questions, feedback, or otherwise
Ledger citation[7] lumalabs.ai/legal/privacy-policy
Decision guide
Image generationCapabilities and operating fit
This profile connects the jobs Luma Dream Machine is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.
Common use cases
- Polished lifestyle and hero shots for e-commerce, social, and marketplaces
- Translating and localizing videos with natural voiceovers and synced visuals
- Turning podcast audio into captioned video clips with B-roll
- AI image generation
- AI video generation including Text-to-Video, Image-to-Video, Video-to-Video, and Reframe
- Prototyping and early production via pay-per-use Build plan
Topics mapped
Verified capabilities
- Creative agents that plan, generate, iterate, and refine with full context across every st
- Supports Text-to-Video, Image-to-Video, Video-to-Video, and Reframe generation across mult
- State-of-the-art image and video generation APIs for creative products, workflows, and pro
- Multi-Keyframe feature allows setting up to 16 keyframes inside a single video clip.
- Video and 3D creation
- Multimodal AI that can generate, understand, and operate in the physical world
- Creative AI platform for video generation and image creation
- Modify Video transforms videos by changing environments, styles, and elements while keepin
Recorded integrations
Intended audiences
Access signals
- Pricing model
- Plus plan: $30/month or $300 billed yearly, includes 10,000 credits · Pro plan: $90/month or $900 billed yearly, includes 40,000 credits and 4x usage with Luma · Ultra plan: $300/month or $3,000 billed yearly, includes 150,000 credits and 15x usage wit · Build plan: pay per image/video, no commitment, ideal for prototyping and early production
- API
- Not publicly listed
- Source links
- 9 recorded
Source-backed
Updated July 22, 2026Verified facts
Each fact points to a recorded source, making it easy to distinguish verified product information from claims that need checking.
Creative agents that make you prolific | Luma
Creative agents that plan, generate, iterate, and refine with full context · Designed for professional creative workflows and teams · State-of-the-art image and video generation APIs
Creative agents that plan, generate, iterate, and refine with full context across every stage of creative work
Designed for professional creative workflows and teams
Create polished lifestyle and hero shots for e-commerce, social, and marketplaces
Localize videos into multiple languages with natural voiceovers and synced visuals
Turn podcast audio into engaging video clips with captions, visuals, and B-roll
View 32 more verified facts
API access available
Plus plan: $30/month or $300 billed yearly, includes 10,000 credits
Pro plan: $90/month or $900 billed yearly, includes 40,000 credits and 4x usage with Luma Agents
Ultra plan: $300/month or $3,000 billed yearly, includes 150,000 credits and 15x usage with Luma Agents
Supports Text-to-Video, Image-to-Video, Video-to-Video, and Reframe generation across multiple models and resolutions (Draft, 540p, 720p, 1080p, 4K/2160p)
Offers an API as part of its product offering
Enterprise tier includes custom fine-tuning
State-of-the-art image and video generation APIs for creative products, workflows, and production pipelines.
Ray3.2 video model supports 1080p output, V2V up to 20 seconds, native HDR Generation, and 16-bit EXR Export.
Uni-1.1 is an image generation model offered with half the price and half the latency of prior versions.
Multi-Keyframe feature allows setting up to 16 keyframes inside a single video clip.
Build plan: pay per image/video, no commitment, ideal for prototyping and early production. No minimum commitment, rate limits apply, no latency SLA.
Luma
AI image generation
AI video generation
Luma offers an API
Luma serves enterprise customers in addition to general users
Discord is supported as a user communication channel
Payment information is collected by a third-party payment processor on Luma's behalf
Video and 3D creation
Ray3 model family, including Ray3.2 model for video generation
API offerings including Uni-1.1 API and Ray3.2 API
Enterprise offering available
Opened a London office led by former WPP executive Jason Day for international business
The Open Physical AI Lab is an open science effort to solve generalization in physical AI
Luma AI
Palo Alto, CA
150+
Multimodal AI that can generate, understand, and operate in the physical world
30M+ users worldwide
Yes, API offered as a product line
Creative AI platform for video generation and image creation
Practical capabilities
8 documented areasWhat it helps with
A concise view of the jobs, capabilities and integrations described in the recorded product sources.
Polished lifestyle and hero shots for e-commerce, social, and marketplaces
Translating and localizing videos with natural voiceovers and synced visuals
Turning podcast audio into captioned video clips with B-roll
AI image generation
AI video generation including Text-to-Video, Image-to-Video, Video-to-Video, and Reframe
Prototyping and early production via pay-per-use Build plan
Localize videos into multiple languages with natural voiceovers and synced visuals
Turn podcast audio into engaging video clips with captions, visuals, and B-roll
Availability
Source checkedWhere it runs and where to get it
Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.
Cost / license
Plus plan: $30/month or $300 billed yearly, includes 10,000 credits · Pro plan: $90/month or $900 billed yearly, includes 40,000 credits and 4x usage with Luma · Ultra plan: $300/month or $3,000 billed yearly, includes 150,000 credits and 15x usage wit · Build plan: pay per image/video, no commitment, ideal for prototyping and early productionThe Open Physical AI Lab is an open science effort to solve generalization in physical AI
Platforms
API access available
Adoption notes
DeploymentEnterprise offering available
LicenseThe Open Physical AI Lab is an open science effort to solve generalization in physical AI
Model supportRay3.2 video model supports 1080p output, V2V up to 20 seconds, native HDR Generation, and · Uni-1.1 is an image generation model offered with half the price and half the latency of p · Ray3 model family, including Ray3.2 model for video generation · Ray and Uni are Luma's leading video generation models · Ray2 is built on a new multi-modal architecture with 10x the compute power of Ray1
Data controlPayment information is collected by a third-party payment processor on Luma's behalf · Customer content is not used to train models, IP is protected, with enterprise-grade SSO,
Learning curveIntermediate
Primary use casesPolished lifestyle and hero shots for e-commerce, social, and marketplaces, Translating and localizing videos with natural voiceovers and synced visuals, Turning podcast audio into captioned video clips with B-roll, AI image generation, AI video generation including Text-to-Video, Image-to-Video, Video-to-Video, and Reframe, Prototyping and early production via pay-per-use Build plan, Create polished lifestyle and hero shots for e-commerce, social, and marketplaces, Localize videos into multiple languages with natural voiceovers and synced visuals, Turn podcast audio into engaging video clips with captions, visuals, and B-roll, AI video generation, Translate and localize videos into multiple languages with natural voiceovers and synced v
What to verify before adopting
Evolution and major updates
Research in progressLuma Dream Machine timeline
A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.
Scheduled for research
Building a reliable release history.
This profile is being checked for dated releases and material product changes. Nothing appears here until the exact date and event can be verified from a recorded source.
Dated event Short explanation Original source
Citation ledger
9 unique pagesRecorded sources
Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.
- 1lumalabs.ai/app 10 facts · 3 answers · Official site
- 2lumalabs.ai/enterprise 6 facts · 3 answers · Official site
- 3lumalabs.ai/pricing 6 facts · 3 answers · Pricing
- 4lumalabs.ai/careers 6 facts · 2 answers · Official site
- 5lumalabs.ai/news 6 facts · 2 answers · Official site
- 6lumalabs.ai/api 5 facts · 2 answers · Documentation
- 7lumalabs.ai/legal/privacy-policy 4 facts · 3 answers · Security
- 8lumalabs.ai/changelog 6 facts · Official site
- 9lumalabs.ai/agents-guide 3 facts · 1 answer · Official site
Research status51 substantive facts · 9 source pages · quality score 95/100