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Brandwatch

Researched

Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite. Trusted by half of the Forbes 100, it combines Iris AI with integrated solutions for global enterprises.

Online Checked
Official websiteVisit website
Official site snapshots

See the official site at a glance

Read-only public captures of Brandwatch’s homepage. Screenshots are dated, never live embeds, and open full-screen.

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Homepage · captured Jul 23, 2026
1 earlier capture
At a glance

In one minute

Start here for the decision-making essentials: what Brandwatch does, who it is for, how it is accessed, and the first-party sources behind this profile.

PricingCurrent signal

See official pricing

Platforms
Twitter
API accessNot public
FoundedNot disclosed by source
AvailabilityWeb / remote
LicenseProprietary

Best suited to

Source-backed fit
Brands and agencies in fast-moving digital industries Practical marketing teams Global enterprises using Brandwatch + Cision solutions Companies trusted at the scale of half of the Forbes 100 Trusted by half of the Forbes 100 Agencies, Financial Services, Media and Entertainment, Pharma &…
Decision support

Common questions and adoption checks

6 sourced answers

Short answers to the questions buyers and builders commonly ask about Brandwatch. Each answer cites the shared ledger below, where every source is listed once.

01What does Brandwatch say it can do?

AI-powered social media management, consumer intelligence, and influencer marketing suite · Iris AI - cutting-edge AI to work smarter · Consumer Intelligence for understanding customers · Search Intelligence and GenAI Monitoring

AI-powered social media management, consumer intelligence, and influencer marketing suite
Ledger citations[1] brandwatch.com[2] brandwatch.com/guides[4] brandwatch.com/legal/user-privacy-policy[3] brandwatch.com/integrations
02Who is Brandwatch intended for?

Trusted by half of the Forbes 100 · Practical marketing teams · Agencies, Financial Services, Media and Entertainment, Pharma & Healthcare, Retail, CPG, T · Brands and agencies in fast-moving digital industries, with dedicated solutions for indust

trusted by half of the Forbes 100
Ledger citations[1] brandwatch.com[2] brandwatch.com/guides[4] brandwatch.com/legal/user-privacy-policy[3] brandwatch.com/integrations
03What use cases does Brandwatch describe?

Use cases include Market Research, Brand Management, Crisis Management, Stakeholder Manage · Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media · Crisis Management · Solutions are organized by use cases including Market Research, Brand Management, Crisis M

Market Research Brand Management Crisis Management Stakeholder Management Social Media Management Content Marketing Influencer Marketing Customer Care
Ledger citations[1] brandwatch.com[2] brandwatch.com/guides[4] brandwatch.com/legal/user-privacy-policy[3] brandwatch.com/integrations
04What integrations does Brandwatch document?

Brandwatch + Cision solutions for global enterprises · 17 partner tools including Salesforce, HubSpot, Shopify, Zendesk, and ServiceNow · Brandwatch + Cision combined solutions for global enterprises · Suite products include Consumer Intelligence, Search Intelligence, Social Media Management

Brandwatch + Cision Solutions for global enterprises
Ledger citations[2] brandwatch.com/guides[3] brandwatch.com/integrations[10] brandwatch.com/press[6] brandwatch.com/customer-support
05What security or data-control information does Brandwatch publish?

All Brandwatch products are ISO 27001:2022 certified.

All Brandwatch products are ISO 27001:2022 certified.
Ledger citation[7] brandwatch.com/legal/information-security
06What support information does Brandwatch publish?

Brandwatch Academy offers certification and upskilling. · Customer support available Monday to Friday, with replies typically within 4-24 hours depe

Brandwatch Academy Certification and upskilling
Ledger citations[5] brandwatch.com/blog[6] brandwatch.com/customer-support
Decision guide

Capabilities and operating fit

Writing & marketing

This profile connects the jobs Brandwatch is described as handling with its delivery model, access options and the subjects used to match it to related products in this directory.

Common use cases

  • Market Research
  • Brand Management
  • Crisis Management
  • Stakeholder Management
  • Social Media Management
  • Content Marketing

Access signals

Pricing model
See official pricing
API
Not publicly listed
Source links
17 recorded
Source-backed

Verified facts

Updated July 22, 2026

Each fact points to a recorded source, making it easy to distinguish verified product information from claims that need checking.

Official website

HTTP 200 verified twice

[1]brandwatch.com
First-party description

Social Media Management & Consumer Intelligence | Brandwatch

[1]brandwatch.com
Source-supported facts

Brandwatch is a Cision company · AI-powered social media management, consumer intelligence, and influencer marketing suite · Trusted by half of the Forbes 100

[1]brandwatch.com
Company

Brandwatch is a Cision company

[1]brandwatch.com
Capability

AI-powered social media management, consumer intelligence, and influencer marketing suite

[1]brandwatch.com
Audience

Trusted by half of the Forbes 100

[1]brandwatch.com
Platform

Suite includes Consumer Intelligence, Search Intelligence, Social Media Management (formerly Falcon suite), Influencer Marketing (formerly Paladin), and Media Intelligence & Insights

[1]brandwatch.com
Capability

Iris AI - cutting-edge AI to work smarter

[1]brandwatch.com
View 32 more verified facts
Use case

Use cases include Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media Management, Content Marketing, Influencer Marketing, and Customer Care

[1]brandwatch.com
Audience

Practical marketing teams

[2]brandwatch.com/guides
Use case

Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media Management, Content Marketing, Influencer Marketing, Customer Care

[2]brandwatch.com/guides
Capability

Consumer Intelligence for understanding customers

[2]brandwatch.com/guides
Capability

Search Intelligence and GenAI Monitoring

[2]brandwatch.com/guides
Capability

Social Media Management to engage customers

[2]brandwatch.com/guides
Integration

Brandwatch + Cision solutions for global enterprises

[2]brandwatch.com/guides
Company

Brandwatch is a Cision company

[4]brandwatch.com/legal/user-privacy-policy
Capability

AI-powered social media management, consumer intelligence, and influencer marketing suite

[4]brandwatch.com/legal/user-privacy-policy
Audience

Trusted by half of the Forbes 100

[4]brandwatch.com/legal/user-privacy-policy
Capability

Suite includes Consumer Intelligence, Search Intelligence and GenAI Monitoring, Social Media Management, Influencer Marketing, and Media Intelligence & Insights

[4]brandwatch.com/legal/user-privacy-policy
Use case

Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media Management, Content Marketing, Influencer Marketing, and Customer Care

[4]brandwatch.com/legal/user-privacy-policy
Capability

Offers Brandwatch Consumer Research, Social Media Management (formerly the Falcon suite), and Influence (formerly Paladin)

[4]brandwatch.com/legal/user-privacy-policy
Integration

17 partner tools including Salesforce, HubSpot, Shopify, Zendesk, and ServiceNow

[3]brandwatch.com/integrations
Capability

Iris AI (cutting-edge AI for working smarter)

[3]brandwatch.com/integrations
Capability

Search Intelligence and GenAI Monitoring

[3]brandwatch.com/integrations
Use case

Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media Management, Content Marketing, Influencer Marketing, Customer Care

[3]brandwatch.com/integrations
Audience

Agencies, Financial Services, Media and Entertainment, Pharma & Healthcare, Retail, CPG, Technology, Education

[3]brandwatch.com/integrations
Platform

Consumer Intelligence, Search Intelligence, Social Media Management, Influencer Marketing, Media Intelligence & Insights

[3]brandwatch.com/integrations
Capability

Consumer Intelligence suite for understanding customers

[10]brandwatch.com/press
Capability

Iris AI described as cutting-edge AI

[10]brandwatch.com/press
Capability

React Score integrates with Large Language Models to monitor, protect, and optimize brand reputation

[10]brandwatch.com/press
Integration

Brandwatch + Cision combined solutions for global enterprises

[10]brandwatch.com/press
Use case

Crisis Management

[10]brandwatch.com/press
Capability

Iris AI

[8]brandwatch.com/case-studies
Capability

Consumer Intelligence

[8]brandwatch.com/case-studies
Capability

Social Media Management

[8]brandwatch.com/case-studies
Use case

Crisis Management

[8]brandwatch.com/case-studies
Audience

Agencies, Financial Services, Media and Entertainment, Pharma & Healthcare, Retail, CPG, Technology, Education

[8]brandwatch.com/case-studies
Company

Brandwatch combined with Cision to offer solutions for global enterprises

[8]brandwatch.com/case-studies
Company

Brandwatch is a Cision company that provides social media management and consumer intelligence solutions for enterprises.

[15]brandwatch.com/company/about
Use case

Solutions are organized by use cases including Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media Management, Content Marketing, Influencer Marketing, and Customer Care.

[15]brandwatch.com/company/about
Practical capabilities

What it helps with

8 documented areas

A concise view of the jobs, capabilities and integrations described in the recorded product sources.

Use case

Market Research

Use case

Brand Management

Use case

Crisis Management

Use case

Stakeholder Management

Use case

Social Media Management

Use case

Content Marketing

Use case

Influencer Marketing

Use case

Customer Care

Availability

Where it runs and where to get it

Source checked

Documented product formats, platforms and official distribution destinations. Availability can vary by region and plan.

Cost / license

See official pricing

Platforms

Suite includes Consumer Intelligence, Search Intelligence, Social Media Management (formerConsumer Intelligence, Search Intelligence, Social Media Management, Influencer Marketing,Suite components include Consumer Intelligence, Consumer Research, Social Media ManagementSuite includes Consumer Intelligence, Search Intelligence, Social Media Management, InflueTwitter
Implementation details

Adoption notes

DeploymentNot disclosed by source
LicenseNot disclosed by source
Model supportOffers an AI product called Iris AI, described as cutting-edge AI to help users work smart
Data controlAll Brandwatch products are ISO 27001:2022 certified.
Learning curveIntermediate
Primary use casesMarket Research, Brand Management, Crisis Management, Stakeholder Management, Social Media Management, Content Marketing, Influencer Marketing, Customer Care, Use cases include Market Research, Brand Management, Crisis Management, Stakeholder Manage, Market Research, Brand Management, Crisis Management, Stakeholder Management, Social Media, Solutions are organized by use cases including Market Research, Brand Management, Crisis M, Targeted use cases include Market Research, Brand Management, Crisis Management, Stakehold, Supports Market Research, Brand Management, Crisis Management, Stakeholder Management, Soc, Supports use cases including Market Research, Brand Management, Crisis Management, Stakeho, Collects publicly available information from the Internet, analyzes it, puts it in a datab, Includes Search Intelligence and GenAI Monitoring

What to verify before adopting

    Evolution and major updates

    Brandwatch timeline

    A concise history of software releases and material product changes. Events appear only when a dated source supports what changed.

    Research in progress
    Scheduled for research

    Building a reliable release history.

    This profile is being checked for dated releases and material product changes. Nothing appears here until the exact date and event can be verified from a recorded source.

    Dated event Short explanation Original source
    Citation ledger

    Recorded sources

    17 unique pages

    Facts, answers, structured details, milestones and primary resource links cite this shared ledger. Each external page appears once; release tags from the same GitHub project are grouped under one release history.

    1. 1brandwatch.com 10 facts · 3 answers · Official site
    2. 2brandwatch.com/guides 6 facts · 4 answers · Official site
    3. 3brandwatch.com/integrations 6 facts · 4 answers · Official site
    4. 4brandwatch.com/legal/user-privacy-policy 6 facts · 3 answers · Security
    5. 5brandwatch.com/blog 7 facts · 1 answer · Official site
    6. 6brandwatch.com/customer-support 6 facts · 2 answers · Official site
    7. 7brandwatch.com/legal/information-security 6 facts · 1 answer · Security
    8. 8brandwatch.com/case-studies 6 facts · Official site
    9. 9brandwatch.com/legal/author-privacy-policy 6 facts · Security
    10. 10brandwatch.com/press 5 facts · 1 answer · Official site
    11. 11brandwatch.com/press/awards 6 facts · Official site
    12. 12brandwatch.com/product-updates/product-innovation 6 facts · Official site
    13. 13brandwatch.com/use-cases/customer-care 6 facts · Official site
    14. 14brandwatch.com/case-studies/metia 5 facts · Official site
    15. 15brandwatch.com/company/about 5 facts · Official site
    16. 16brandwatch.com/customer-stories 5 facts · Official site
    17. 17brandwatch.com/help-center 5 facts · Official site
    Research status100 substantive facts · 17 source pages · quality score 91/100