Funnel Measure Digital Measurementper month
$2,250/month
- billed annually
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Start here for the decision-making essentials: what AdTriba does, who it is for, how it is accessed, and the first-party sources behind this profile.
$2,250/month
$2,250/month
Adtriba’s advanced marketing measurement technology is now part of Funnel. Learn about the value of a Data Hub plus Marketing Measurement.
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Funnel AI and Model Context Protocol (MCP) allow querying marketing data from external LLM · Connects data from any marketing platform; stores, organizes, and shares it with any visua · AI-native marketing data platform that automates data aggregation, measurement, and report · 600+ connectors to gather data from marketing and sales platforms
Funnel MCP External LLMs and AI platforms query your Funnel data over the Model Context Protocol, using the same definitions your reports run on.
Marketing and data teams at 3,000+ mid-market and enterprise businesses globally · Built for brands and marketing agencies managing complex multi-source data · Growth teams, CMOs, and Analysts · Agencies and consultancies via the Solution Partner Program
Funnel now serves more than 3,000 mid-market and enterprise businesses around the globe, helping them work smarter with data.
Marketing data hub helping marketing and data teams trust the data behind their decisions · Create marketing reports in minutes by connecting data sources and using built-in or exter · Custom connectors to integrate marketing data from various platforms
We help marketing and data teams trust the data behind their decisions.
Funnel AI and MCP are available only on Business and Enterprise plans (not Starter)
Funnel AI - Available on Business and Enterprise
Funnel Measure Digital Measurement | $2,250/month | billed annually · Digital Measurement | $2,250/month | billed annually, includes always-on MMM and MTA for d
Your estimated monthly price: $2,250/month, billed annually
Conversion APIs to push data back into ad platforms such as Google Ads and Facebook Ads
Conversion APIs Activate your Funnel data to optimise your paid advertising campaigns' performance
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Funnel | The leading marketing intelligence platform
Funnel (legal name: Funnel Holding AB, also known as Funnel.io) · 2014 · Funnel AI and Model Context Protocol (MCP) allow querying marketing data from external LLM
Funnel (legal name: Funnel Holding AB, also known as Funnel.io)
2014
Funnel AI and Model Context Protocol (MCP) allow querying marketing data from external LLMs like Claude and ChatGPT
Funnel MCP enables connections to Claude, ChatGPT and other AI tools
Cloud SaaS with optional EU Data Center for data residency
Funnel Measure Digital Measurement | $2,250/month | billed annually
Support teams located in Stockholm, Boston and Sydney; in-app on Starter, priority in-app on Business and Enterprise
Funnel AI and MCP are available only on Business and Enterprise plans (not Starter)
Funnel AB
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These tools share a workflow, capability or audience with AdTriba. They may complement it rather than replace it, and are not presented as integrations or endorsements.
Swedish-founded
2014
300+
SaaS
Marketing data hub helping marketing and data teams trust the data behind their decisions
Connects data from any marketing platform; stores, organizes, and shares it with any visualization tool or data warehouse
$100 Million+ raised in total financing
Marketing and data teams at 3,000+ mid-market and enterprise businesses globally
YouTube API Services and Google API
99.99% average uptime over the past year
AI-native marketing data platform that automates data aggregation, measurement, and reporting using specialized AI agents
600+ connectors to gather data from marketing and sales platforms
40+ data destinations including Snowflake, BigQuery, Tableau, Looker, Looker Studio, Power BI, Google Sheets, AWS, Azure
Model Context Protocol (MCP) integration that connects Funnel to Claude or ChatGPT for natural-language queries on marketing data
Built for brands and marketing agencies managing complex multi-source data
SaaS platform with an EU Data Center option available for data residency
Digital Measurement | $2,250/month | billed annually, includes always-on MMM and MTA for digital media
Two plan tiers: Agency Standard (117 connectors, 5 users, 1 portal) and Agency Advanced (600+ connectors, unlimited users, unlimited branded portals, SAML/OIDC/SCIM SSO, every-2-hours exports)
Conversion APIs to push data back into ad platforms such as Google Ads and Facebook Ads
ISO 27001 certified security program led by a Chief Information Security Officer (CISO)
SOC 2 Type 2 attestation obtained
GDPR and CCPA compliant, with customer-selectable data residency in the US or EU
Unifies marketing data from multiple sources into a single marketing data hub
Create marketing reports in minutes by connecting data sources and using built-in or external visualization tools
Integrates with Looker Studio, Power BI, Tableau, Google Sheets, and Excel
Official partner of Microsoft, Google, and Tableau for complete data integration
Built-in Funnel Dashboards with pre-built templates and no-code drag-and-drop customization
Funnel Portals enable secure sharing of dashboards and campaign insights with clients
